From pumps, to sandals, to platforms, Jimmy Choo does it all. Jimmy Choo shoes are the dream finishing touch to an outfit, yet remain just that, to most, for they retail at an approximately 500 dollar minimum. The path to constructing such coveted pieces of fashion began with a small boy with a big dream. 

Dato’ Jimmy Choo was born in Penang, Malaysia.  It became apparent Choo could not dodge the shoe industry, for his father, a cobbler, immersed him in the family business from the time he was born. Choo created his first shoe at the age of eleven, revealing a certain affinity for the skill. He made his way through primary school, then enrolled in Cordwainers's Technical College in London and the London College of Fashion, establishing himself as a prized student.

Three years after graduating, Choo opened his first shop in an abandoned hospital building in London. Cho transformed the place, and began his way to stardom, hand-crafting a shoe for every step. Cho wasted no time becoming known; two short years after opening his shop, Vogue featured Cho's work in an eight page spread. He had acquired the high class fans he'd been desiring; the most notable was Princess Diana.

Jimmy Choo went on to broaden his company by adding handbags and various accessories to the plethora of beautiful muchandise. However, he has now gone back to his roots by making his London boutique the headquarters of the brand. Here, Choo and a small group of workers hand-make pairs of shoes weekly for select clientele; each pair is characterized by the chic, stylish, meticulously detailed image Choo dreamed up from the age of eleven.